BRAND GENIUS
Your Lead Problem
Isn't What
You Think.
Most home service companies waste 30–60% of their lead spend on sources that never convert — and don’t even know it.
We perfected the system that fixes that in one report — at zero cost.
What Actually Impacts
Your Conversion Rate.
Speed matters. Source matters. Verification matters. Most buyers focus on CPL and miss everything else. Here's what moves the real number.
Real-Time Verification
Every lead passes form validation, live phone verification, and bot detection before it ever reaches your CRM — delivered in approximately 500 milliseconds. Your reps call people who are actually waiting, not ghosts.
Source-Level Feedback
We track which sources convert into appointments — not just which ones deliver volume. Spend gets reallocated to what works. What doesn't gets cut. You stop subsidizing underperformers.
DispoIQ AI Optimization
Our proprietary AI system continuously improves your lead mix based on real appointment outcomes — not assumptions. The longer it runs, the better it gets. This is the feedback loop most buyers never have.
Where Most Lead Buyers
Lose Efficiency.
You're not losing money on bad leads. You're losing it on a bad feedback loop. Most buyers don't know which sources actually close — they just keep buying volume and hoping.
No Source-Level Visibility
You know your total lead count and your CPL. But which sources produce jobs? Which are just burning budget? Without that breakdown, you're flying blind — and optimizing for the wrong thing.
Unverified Leads Hit Your Dialers First
When leads aren't phone-verified before delivery, your reps waste the first 30–40% of their day chasing disconnected numbers and bad contacts. Speed-to-contact drops. Morale drops. CPL-to-appointment math breaks.
Optimizing for CPL Instead of Conversion
The cheapest leads are almost never the most profitable ones. When you optimize for cost-per-lead, you're measuring the input — not the output. Revenue comes from appointments set, not leads received.
You're Not Sending Feedback to Your Vendors
This is the most underutilized lever in lead buying. When you close a job — or don't — your vendor has no idea. That data is a performance goldmine sitting unused. Vendors who get it can optimize for your outcomes. Most buyers never provide it.
How Brand Genius
Works.
We're not a lead vendor. We're a lead generation and growth infrastructure company — built to improve profitability from every dollar you spend on leads.
Live Phone Verification
Every lead is verified against a live, working phone number before it ever reaches your CRM. No disconnected lines. No bad numbers. No rep time wasted on contacts that were never contactable. Your team dials people who are actually waiting.
~500ms DeliveryAge-Verified, Intent-Confirmed Leads
We don't just verify the phone. We verify the person. Every lead is age-qualified and intent-confirmed through our validation layer — so you're only receiving homeowners who meet your buyer profile and have genuinely requested information. No accidental submissions. No incentivized clicks.
Bot Detection & Traffic Filtering
Automated fraud and bot traffic is filtered out at the source — not discovered after the fact. Our multi-layer detection system catches invalid submissions, duplicate entries, and non-human traffic before they ever inflate your volume numbers or waste your reps' time.
DispoIQ — Proprietary AI Optimization
DispoIQ is our proprietary AI performance system. It ingests real appointment outcomes, identifies which sources actually produce jobs, scales the winners, eliminates the losers — and runs continuously. Every day it operates, your lead quality improves and your cost-per-appointment drops. This is the feedback loop most buyers never have access to.
Proprietary SystemBuilt for Teams
Buying Leads at Scale.
We work with high-volume buyers who are serious about performance — not just volume. If you're still buying shared leads and hoping for the best, we're probably not the right fit yet.
Enterprise-Level Clients
We work with a Top Power100 and Top 500 Live home improvement company. High-volume buyers who need reliability, consistency, and real performance data.
12+ Years. This Room. This Industry.
Our CEO is a LeadsCon 2022 speaker with 12+ years in lead generation and MarTech. We don't just participate in this industry — we helped build how it thinks about lead quality.
Home Services, End to End
Bath · Roofing · Windows & Doors · HVAC · Flooring · Siding. Exclusive, geo-targeted leads matched to your exact service area and buyer profile.
Your Conversions. Your Appointments. Full Stop.
We don't optimize for CPL. We optimize for what your business actually runs on — appointments set, jobs sold, and revenue closed. Every decision we make is measured against your conversion outcomes, not our delivery numbers. If your close rate isn't improving, we're not doing our job.
The Results
Speak for Themselves.
These aren't projections. They're what our partners are reporting right now.
Verified across high-volume programs.
Let's Take a Look at
Your Current Setup.
Takes about 30 seconds. No pitch — just insight. Brad reviews every submission personally before the call.
Brad will review your intake before the call — so you won't repeat yourself. Now grab a time that works.
You'll also receive a confirmation text momentarily.
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